Proceedings of the International scientific and practical conference ―New York Global Science Conference 2026‖ (May 18-20, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 322 p.

7 ECONOMIC THEORY, MACRO- AND REGIONAL ECONOMY DOI: https://doi.org/10.64828/conf-124-2026-7 UDC 336 Rudevska Viktoriia Doctor of Economics, Professor Independent scholar LA, CA, USA Herman Rosstalnyi student Orange Coast College OC, CA, USA CURRENT CHALLENGES IN THE PROCESS OF MOBILIZING INVESTMENT RESOURCES FOR FINANCING INNOVATIVE TECHNOLOGIES Abstract. This article examines the current challenges faced by business agents when making decisions about investing in innovative projects and selecting the optimal financing strategy in times of economic uncertainty. It provides an overview of the most innovative countries in the world. Using Ukraine as an example, the article presents scenario-based forecasts for business investment in innovation. The authors propose areas for improving the management mechanism for financing an enterprise’s innovation activities and emphasize the practical value of applying Ukraine’s experience to similar situations, given the current geopolitical instability. Keywords: investment, resources, financing, innovative technologies