Proceedings of the International scientific and practical conference ―Science in the Era of Globalization‖ (May 22-24, 2026) / Publisher website: www.naukainfo.com. - Zurich, Switzerland, 2026. - 353 p.

194 DOI: https://doi.org/10.64828/conf-125-2026-8 UDC 378.091:339.138 Yunyk Ivan Doctor of Pedagogical Sciences Professor of the Psychology Department State University of Trade and Economics Kyiv, Ukraine https://orcid.org/0000-0001-5594-8470 METHODOLOGY FOR DIAGNOSING THE DEGREE OF MANIFESTATION OF THE COMMUNICATIVENESS OFA UNIVERSITY PROFESSOR AS A BRAND CARRIER Abstract. The conference abstracts highlight the content of the author's questionnaire for diagnosing the degree of manifestation of the communicativeness of a university professor as a brand carrier in the process of teaching academic disciplines. The expediency of assessing a university professor's communicative competence in three aspects is emphasized, namely: the level of oratory skills, the effectiveness of two-way communication between the professor and the student audience, and the level of students' interest in the professor as a speaker. Keywords: brand, student, university professor, manifestation of the communicativeness, questionnaire. According to C.-F. Chen & C.-T. Chen (2014), K. Gołata B. Sojkin (2020), P. Manhas (2012), I. Verbovskyi, O. Нrechanovska, I. Yunyk, S. Bilozerska & D. Ivanchenko (2026) and a number of other scientists, the image of a university professor as a component of his brand is determined by three main procedural factors, namely: