Proceedings of the International scientific and practical conference ―Science in the Era of Globalization‖ (May 22-24, 2026) / Publisher website: www.naukainfo.com. - Zurich, Switzerland, 2026. - 353 p.

196 developed, which involves assessing the specialist's communicativeness in three aspects, namely: • the first and fourth questions of the questionnaire are aimed at auditing the professor's oratory skills; • the second and third questions aim to assess the effectiveness of the professor's two-way communication with the student target audience; • the fifth question is designed to establish the presence and level of interest of the student audience in the professor as a speaker. Figure 1. Questionnaire for diagnosing the degree of manifestation of the communicativeness of a university professor as a brand carrier (developed by the author)