Proceedings of the International scientific and practical conference ―Cambridge Congress of Advanced Studies‖ (April 3-5, 2026) / Publisher website: www.naukainfo.com. - Cambridge, United Kingdom, 2026. - 350 p.

31 development of self-awareness and emotional intelligence. Training sessions and seminars focused on communication, conflict resolution, and building effective teamwork also significantly enhance soft skills. Equally important are self-management and time management skills, as managers must be able to efficiently allocate their time and team resources [3]. The combination of strategic thinking with the ability to control day-to-day operational activities ensures stability and predictability in achieving organizational goals. The integration of soft skills into the overall corporate strategy significantly increases business flexibility and competitiveness. The development of soft skills requires continuous and purposeful effort. Managers who invest in improving their social and emotional competencies demonstrate significantly better management outcomes, achieve more harmonious team interaction, and adapt organizations more successfully to dynamic changes. A comprehensive approach to soft skills development, combined with business process automation, creates an optimal environment for effective management, enhanced productivity, and the stimulation of innovation. Thus, the development of soft skills can be considered a key success factor for modern managers. A comprehensive approach to their improvement facilitates effective teamwork, enhances adaptability to change, supports a well-founded corporate culture, and ensures organizational competitiveness in the context of digital transformation and automation. REFERENCES: 1. Didenko Zh., Maksymova I. The relevance of soft skills in the development of future managers‘professional competence // Adaptive Management: Theory and Practice. Series Pedagogics. 2024. No. 18 (35). DOI: https://doi.org/10.33296/2707-0255-18 (35)-05 2. Grenda D. Technological knowledge, soft skills and management & leadership skills: three pillars for the digitally competent manager // Journal of Business