Proceedings of the International scientific and practical conference ―Cambridge Congress of Advanced Studies‖ (April 3-5, 2026) / Publisher website: www.naukainfo.com. - Cambridge, United Kingdom, 2026. - 350 p.

30 In the context of rapid technological advancement and the automation of business processes, the role of a manager is undergoing significant transformation. While technical and managerial competencies were previously the primary focus, soft skills have now become a key factor in successful management. This is due to the fact that the automation of routine tasks creates opportunities for a greater focus on strategic thinking, teamwork, and the development of corporate culture. The soft skills of a modern manager encompass a wide range of abilities, including effective communication, emotional intelligence, leadership, critical thinking, and adaptability. Mastery of these competencies facilitates productive interaction within teams, supports employee motivation, and enables well-reasoned decision-making in situations of uncertainty. The continuous professional development of these skills has a direct impact on organizational performance and its ability to adapt promptly to change. Particularly important in the modern context is the development of communication skills, which include not only the clear articulation of ideas but also active listening, empathy, and conflict resolution [1]. In the era of automation, managers are often required to explain the necessity of transformations, inspire teams to adopt innovative technologies, and ensure effective knowledge sharing within the organization. A manager with well-developed soft skills is better able to integrate technological innovations with employees‘ interests, ensuring the smooth implementation of changes and enhancing overall business efficiency. Critical thinking is a fundamental skill that enables the analysis of large volumes of information, risk assessment, and optimal decision-making. This is especially crucial in conditions of rapid technological progress, where it is necessary to respond quickly to changes and anticipate their potential impact. One of the effective methods of developing soft skills is coaching and mentoring, which provide managers with opportunities to receive highquality feedback, analyze their own performance, and improve their communication and managerial competencies [2]. Regular interaction with a mentor contributes to the