Proceedings of the International scientific and practical conference ―Cambridge Congress of Advanced Studies‖ (April 3-5, 2026) / Publisher website: www.naukainfo.com. - Cambridge, United Kingdom, 2026. - 350 p.

36 Figure 1. The cyclical model of communication strategy as a determinant of reputational resilience and enterprise market value. Source: developed by the authors based on [1, 3, 4, 6, 7].