Proceedings of the International scientific and practical conference ―Cambridge Congress of Advanced Studies‖ (April 3-5, 2026) / Publisher website: www.naukainfo.com. - Cambridge, United Kingdom, 2026. - 350 p.
37 Block 1. Environmental Analysis and Early Warning This block involves the deployment of an early threat detection system through continuous stakeholder mapping and monitoring of information flows. In a context where disinformation ranks as the top global risk for the second consecutive year [1], this component functions as an early warning mechanism. Block 2. Preventive Positioning (Pre-bunking) This block applies the pre-bunking approach — the proactive dissemination of verified information aimed at building audience ―immunity‖ to future manipulations. This is particularly critical under conditions of insular trust, where disparities in information perception across audience groups are substantial. The gap in trust levels between open-minded and insular audiences reaches up to 28 percentage points with respect to business [4]. Block 3. Crisis Response and Verification This block is grounded in the principles of verification and rapid real-time response. It aligns with international standards, particularly ISO 22361:2022, which formally recognises the ―infodemic‖ as a significant organisational threat [7]. Block 4. Communication Coordination and Trust Mediation This block ensures the integrity and consistency of communication across all channels. The enterprise acts as a neutral intermediary, facilitating dialogue among diverse stakeholder groups and enabling the identification of common ground without imposing a single ideological perspective [4]. Communication security is becoming an integral component of corporate management. In an environment where trust is a scarce resource, the transition to a mediation-oriented strategy enables businesses not only to minimise losses from information attacks but also to strengthen their brand equity. An effectively designed system of proactive risk management has a direct impact on financial stability by reducing the costs associated with crisis recovery and creating new opportunities for market development.
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