Proceedings of the International scientific and practical conference ―Modern Research and Education‖ (May 2-4, 2026) / Publisher website: www.naukainfo.com. – Warsaw, Poland, 2026. - 523 p.

488 CULTURE AND ARTS UDC 792.028:4(045) Hanna Hrynchak Honoured Artist of Ukraine, associate professor of the Acting and Drama Directing Department and of the Department of Stage Speech І. K. Karpenko-Karyi Kyiv National University Of Theatre, Cinema and Television THE MODERN FEATURE OF THE CLIP THINKING AS AN IFLUANCE FACTOR FOR MASTERING DRAMATICS AT THE UKRAINIAN STAGE Abstract. The thesis is devoted to the clip thinking peculiarities and how to consider the phenomenon while preparing the theatrical drama performances and actors’ mastering. The relevance of the research is determined by the awareness of the clip thinking phenomenon, by the analysis of the impact of clip thinking; the actuality is determined by the need to take into account the trend of clip thinking among the modern audience of the modern Ukrainian theater, according the new conditions of the latest methods and the improvement of existing ones; the need to respond in a timely manner to updates in the era of Internet resources, Internet communication and AI (artificial intellect). The uniqueness of the experience on a real stage, not on a screen, also determines the relevance of the chosen research topic, in a war time. Keywords: clip thinking, Internet generation, interactive tools, modern theatre. The aim of the research is to research and to analyze the theoretical material regarding the clip thinking of the modern viewer; to determine the peculiarities of communication with the modern audience during the performance (even while