Proceedings of the International scientific and practical conference ―New York Global Science Conference 2026‖ (May 18-20, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 322 p.

14 Fig. 2 Management functions in the context of enterprises’ innovation and investment activities [4] The effective functioning of the innovation financing system is a key factor in enhancing a company’s competitiveness, especially in times of uncertainty when access to external sources of investment is limited. Optimizing the innovation financing management mechanism requires a combination of strategic planning, increasing the role of internal resources, actively attracting alternative sources of capital, and utilizing modern financial instruments. A rational financing structure should provide for an optimal balance of equity, raised, and borrowed funds. To improve the effectiveness of financing a company’s innovation activities, it is advisable to implement the following improvements: Planning Management Motivation Control Coordination of innovation and investment activities