Proceedings of the International scientific and practical conference ―New York Global Science Conference 2026‖ (May 18-20, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 322 p.

13 based on in-depth analysis of the market, consumer trends, and technological changes, is a key element in developing strategies aimed at effective risk management and the successful implementation of innovative initiatives. At the same time, effective forecasting of enterprises’ innovative development during wartime is impossible without a combination of interdisciplinary approaches and close cooperation between government agencies, research institutions, and the business sector. Actively mobilizing resources for research and development, supporting startups, and investing in the implementation of new technologies create the necessary foundation for fostering a conducive innovation environment. Current trends in economic development highlight the need to strengthen the innovation and investment component of business operations as a key factor in their sustainable growth and the enhancement of their competitive advantages. To ensure the high effectiveness of innovation and investment processes, businesses must be provided with sufficient financial resources, which is possible through the mobilization of various investment sources. The rapid digitalization of the economy necessitates increased investment in innovative projects, which, in turn, helps sustain steady economic growth. At the international level, a country’s level of development is often assessed based on innovation and investment indicators, which reflect the state of enterprises’ innovation activities and their ability to compete in the global market. Therefore, it is advisable to view the management of innovation and investment activities through the lens of core management functions. The interrelationship of management functions in the context of an enterprise’s innovation and investment activities is presented in Fig. 2. This approach contributes to increasing the innovativeness of products, strengthening their competitiveness, and improving their quality compared to analogues in international markets [4].