Proceedings of the International scientific and practical conference ―Science in the Era of Globalization‖ (May 22-24, 2026) / Publisher website: www.naukainfo.com. - Zurich, Switzerland, 2026. - 353 p.

18 FINANCE AND BANKING; TAXATION, ACCOUNTING AND AUDITING UDC 330.322:004.8 Radionov Yurii Denysovych Doctor of Science (Econ.) Senior Researcher Fellow Financial, Credit and Tax Policy Department of National Scientific Centre «Institute of agrarian economics» 10, Geroiv Oborony Str., Kyiv, 03127, Ukraine ORCID: https://orcid.org/0000-0002-1691-1090 Reseacher IDhttp: / /www.researcherid.com/rid/AAV-3875-2020 THE IMPACT OFAI ON FINANCIALMARKET DEVELOPMENT Abstract. The article examines the importance and impact of artificial intelligence (AI) in the development of the financial market. The study showed that the introduction of AI technologies into the financial sector gives financial institutions both advantages (strengthening competitiveness, expanding the client network of financial service recipients, increasing operational efficiency), and causes the emergence of new challenges and threats due to the growth of investment volumes, training and retraining of personnel to master modern digital skills, an increase in the volume of the investment package for the development of digital infrastructure, as well as regulatory uncertainty due to the prevalence of general regulation of personal data protection and cybersecurity. The results of the study