Proceedings of the International scientific and practical conference ―Science in the Era of Globalization‖ (May 22-24, 2026) / Publisher website: www.naukainfo.com. - Zurich, Switzerland, 2026. - 353 p.

20 It is important to note that this dynamic process has been actively working since the global COVID-19 pandemic. Currently, the impact of artificial intelligence (AI) on financial markets is rapidly growing. The use of AI solves many tasks of modern financial institutions when providing financial services to clients, analyzing big data, improving financial operations, processes, improving reporting, etc. The use of artificial intelligence (AI) is considered by researchers as an important, additional tool for improving the quality of provision and modernization of financial services, introducing new modern products ( virtual voice assistants for service provision, creating chatbots, supporting the client network, identifying risks of loan default, assessing creditworthiness, etc. ). Analysis of economic literature shows that AI systems and technologies are used in close interaction with other technological developments, the use of which in the financial sector radically changes and transforms existing approaches to financial intermediation and the provision of financial services. This is explained by the widespread automation of various operations and processes, which requires minimal use of human labor, changes in work formats and the provision of quality services to customers. In addition, operating costs are reduced and greater endurance and stability of business in today's complex and unpredictable operating conditions are ensured. In general, thanks to the processes of digitalization, significant structural shifts have occurred in the development of financial markets and the introduction of advanced financial instruments into practical activities. Given the significant theoretical and practical achievements of scientists in revealing the role of AI in the development of the financial market, there is an urgent need to deepen empirical knowledge on this issue, including a more detailed analysis of AI technologies on financial activities within the functioning of the financial market and its real impact on solving the multifaceted tasks of financial institutions. In addition, it is necessary to outline the threats and benefits in the context of the integration of digital technologies, which determines the relevance of this study. The digitalization of the economy brings certain advantages, as the technology sector is developing rapidly. AI technologies are becoming a significant factor in the