Proceedings of the International scientific and practical conference ―New York Global Science Conference 2026‖ (May 18-20, 2026) / Publisher website: www.naukainfo.com. – New York, USA, 2026. - 322 p.

10 innovative output relative to its level of investment in innovation as a percentage of GDP. In addition, the country traditionally demonstrates higher results in terms of innovation achievements than in terms of its contribution to the creation of innovations [1]. Fig. 1: Ranking of the 10 most innovative countries in the world according to Global Innovation Index 2024 Source: based on [1] The importance of innovation for business development cannot be overstated, as it is innovation that ensures their competitiveness in both domestic and international markets. In the business practices of Ukrainian enterprises, there is a tendency to employ both planned and spontaneous strategies for innovative development. The type of strategy chosen is determined by a number of factors, including the clarity of management’s strategic intentions, the willingness of staff to act in accordance with defined goals, the level of managerial control over the organization’s activities, and the predictability of the external environment. This, in turn, underscores the