Proceedings of the International scientific and practical conference ―Cambridge Education Forum‖ (June 1-3, 2026) / Publisher website: www.naukainfo.com. - Cambridge, United Kingdom, 2026. - 206 p.

128 The fundamental difficulty of processing mass media content lies in its explicit connection to the cultural background and current socio-political realities of a particular country. Newspaper and online publications frequently incorporate local idioms, specific concepts, or pop-culture allusions that lack direct equivalents in the target language. Researchers E. Bielsa and S. Bassnett clearly state that information circulating through global media channels is never translated in a classic interlingual sense; instead, it undergoes meticulous restructuring, omission, synthesis, and adaptation for a new circle of readers [1, c. 14]. For this reason, comprehensive contextual analysis is mandatory, and preserving the communicative goal of the text occasionally becomes more important than literal word-for-word translation. It is also necessary to consider that the work of media translators is constantly restricted by strict deadlines and intense competition between news outlets. Under such circumstances, "transediting" becomes the foundational method – a scholarly term proposed by K. Stetting to describe the inseparable synthesis of translation and editorial adaptation [3, c. 37]. The process of transediting news reports implies selective deletion or addition of information and altering the text's composition to align it with the editorial policy and ethical norms of the receiving side. In major global agencies, this is usually a collaborative effort where language experts transform narrative structures for easier reception by another culture while attempting not to distort the raw facts. The lexico-stylistic framework of modern periodicals reveals several highly problematic layers, among which puns, cultural realia, neologisms, and expressive metaphors stand out. As highlighted by R. A. Valdeón, media translation remains subordinate to internal institutional guidelines and specific ideological framing, which directly predetermines the choice of transformations [2, c. 198]. Practical experience proves that calquing or functional equivalents are mostly used to render computer slang and coinages. Cultural realia usually require descriptive translation or contextual substitution to maintain readability, whereas wordplay in headlines forces translators to employ stylistic compensation so that the title remains eye-catching and intriguing. Working with metaphorical headlines presents a distinct challenge, as