Proceedings of the International scientific and practical conference ―Cambridge Education Forum‖ (June 1-3, 2026) / Publisher website: www.naukainfo.com. - Cambridge, United Kingdom, 2026. - 206 p.

32 macroeconomic indicators, correlation analysis, innovative potential, ecological debt conversion. Introduction. Transformation processes in the modern development of global and national economies are characterized by a dynamic transition to total digitalization [1], which requires business entities to form fundamentally new digital and innovative management models. Under high anthropogenic pressure in Ukraine, eco-innovations—deliberate changes in the economic system that provide a positive economic effect while simultaneously minimizing destructive impacts on the natural environment—become of paramount importance [2]. The modern management paradigm necessitates a shift away from classical linear methods of economic science, which prove ineffective for complex, poorly structured systems with volatile architecture [2; 3]. Studies of nonlinear dynamics in micro- and macroeconomic systems demonstrate that irregularity is an immanent feature of economic reality, where exogenous shocks (including climate, resource, or commodity shocks) can translate chaotic solutions into deterministic systems, completely altering their development trajectory [4]. Therefore, the synergetic approach (the theory of self-organization) and nonlinear dynamics are defined as the methodological framework of this study, allowing for the strategic management of an enterprise's innovative processes under the digital revolution to be examined through the lens of variability, uncertainty, and flexible transformation [3]. Synergetic Approach, Constructive Chaos, and Innovation Attractors Applying synergetic methodology to microeconomic systems allows for a re- evaluation of the nature of crises and instability within the business environment. Within the synergetic approach, a number of fundamental principles are substantiated, among which the constructive role of chaos and bifurcation points occupies a special place. Chaos is viewed not as a destructive factor, but as a necessary prerequisite for the qualitative evolution of a system. External shocks and destabilizing factors push an enterprise toward a bifurcation point, where the system completely loses its former equilibrium. It is at this point that a multiplicity of